East Central Cycles was established by four friends who have over twenty years' combined experience in the bicycle trade. We believe an independent bike shop should offer impartial, comprehensive advice on products and services, and provide a personal service based around customers' needs.

You can expect a responsible, low-pressure attitude to sales. We'll take the time to ensure that you walk away with the correct size bike, the right kind of lock, or the most comfortable helmet. If you just want to browse, we'll leave you to do so in your own time.

Whether you want to race competitively, ride around town in style, do some long-distance touring with luggage, or commute to work on a reliable steed, we're confident that we can find the right ride for you. If you feel that an off-the-peg bike is perfect apart from, for example, the handlebars, tyres or saddle, we can work with you to provide a more suitable alternative. Should nothing quite fit the bill, we can start from the ground up with a professional bike fit, and design a bike which will meet the demands of any riding style and aesthetic preference.

Our repair and build facilities are second to none; we can do anything from a while-you-wait puncture repair to a full strip-down and rebuild, including facing, reaming and thread cleaning/tapping. Any bike you buy from East Central Cycles will be set up in the workshop to the highest possible level by our expert mechanics, and serviced for free six to eight weeks after purchase.

We are able to provide several ways of making it easier to afford a bike, including CycleschemeRide it Away Today finance and NHS cycle to work initiative.

18 Exmouth Market, London, EC1R 4QE

020 7837 0651